macbook pro 2012 non retina battery life

With the introduction of the Retina MacBook Pro, Apple has re-created its consumer laptop category-or rather restored the one that it had removed with the demise of the mid-market MacBook in 2011. This crowd appreciated the MacBook Air’s friendly specs for traveling light (even if it was just from the bus stop to the office or class).

This class of users, though not creative in the strict definition of “creative pro,” still requires substantial computing power, though not necessarily a super high-resolution display-or the price tag that goes with it.Īpple had developed three laptop models for three distinct sets of buyers: The MacBook was a consumer model for general users the MacBook Pro catered to a higher-end crowd of creative professionals and the MacBook Air was there for a smaller group for whom portability outpaced all other traditional notebook appurtenances like an optical drive, spinning hard disk, and multiple connection choices. To grasp the regular MacBook Pro’s still-significant appeal is to consider the specific needs of Apple’s mid-market target audience of non-visually oriented professionals. These new “regular” models offer a speed boost over their late-2011 predecessors thanks to brand new processors and video components, and feature updated technology, including USB 3.

In addition to the Retina MacBook Pro-the justifiable new standard against which Apple’s other laptops (indeed all laptops) will now be judged-the company has also updated a pair of 13-inch and a pair of 15-inch non-Retina MacBook Pros. With all the exhilaration surrounding the debut of Apple’s pioneering Retina MacBook Pros, it’s easy to overlook that the company also upgraded the rest of its pro laptop lineup.

Macbook pro 2012 non retina battery life